Tennessee football supporters have more to celebrate this season as the team attempts to rebound from 2023 and return to the College Football Playoff. Neyland Stadium will host the new Vol Lager from Yee-Haw, giving volunteer football fans an added reason to attend. As the only beer licensed to wear the Tennessee “Power T” emblem, Neyland will offer the new beverage.
Tennessee Volunteers football fans must experience Neyland Stadium customs. As the “beer flavored beer” is guaranteed to be a smash, Vol Lager may become a Vols tradition. The Neyland end zone checkerboard will appear on the packaged version of the new beer. That design will work in Knoxville.
The join up between UT and Yee-Haw is in large part owing to the proprietors of the beer firm, Jessi and Joe Baker, both of whom are University of Tennessee grads. Part of Vol Lager’s sales will benefit the university. The Tennessee football team’s home will promote the beer often, especially when they open the season against Chattanooga later this month.
“As we started working with the University of Tennessee Institute for Agriculture and helped open a Hop Yard, we wanted to try to help support them in any way we could. And it happened organically that if there was ever going to be a beer that was a UT beer, we knew we wanted to be it because we all share that love and enthusiasm for Tennessee,” Wunderlich stated. “We felt we could bring that passion more than anybody else here on earth; we’re proud beer makers.”
New sorts of beer go down well with many football fans, particularly the audiences supporting for the Volunteers football team. Don’t be surprised if Vol Lager sells out very frequently among the Tennessee faithful. After all, nothing goes together more than a cold one and Saturday afternoon football at Neyland Stadium.
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